until that is "my friend Carlos' brother got murdered for his fours, whoa", a reference to the basketball shoes he was wearing. He describes "touching the net" as being the "best day of my life" (also a sample of a Jordan typical Nike ad), boasting about his skills to his mother and friends. Macklemore raps while he reminisces himself as a small kid wearing a Chicago Bulls jersey number 23 (clearly alluding to NBA player Michael Jordan) and wearing, in a close-up, Nike sneakers that would "make him fly" (another reference to Nike Air Jordan sneakers). The music video starts with Macklemore now a grown-up man, going into an empty basketball court, where the indications are, that he apparently used to practice basketball himself.
It depicts its main character (Macklemore) and his experiences as a young boy infatuated with basketball and basketball paraphernalia, athletic shoes in particular, and what adverse effect it had on him as he grew up. The music video, directed by Zia Mohajerjasbi, alludes to an autobiographical story line. The subject I use in the song is shoes, but its aim is to paint a broader picture of being a consumer and tracing the lineage back to my first memory of retail infused desire. The attempt is to dissect our infatuation and attachment to logos, labels, brands and the fleeting happiness that is intrinsically linked to the almighty power of the purchase. The song "Wings" is about the pursuit of identity through the means of consumerism. Macklemore explained how the subject of the single as follows: 3 "Wings" (NBA All-Star Weekend Edition) (2013).
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